Amazon\’s Appstore will now be stocking web applications as well

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Written by AndrewH

 

Amazon has introduced a new expansion plan that doesn\’t involve expanding their service to brand new countries but instead expanding their catalog associated with apps and games available through their app store. However, these won\’t be coming in the typical fashion everyone is used to and that is because these will be web applications made using languages like HTML5.

Starting right now Amazon will start accepting HTML5 developed internet applications for sale via their Amazon Appstore. Of course there will also be free ones as well. Currently the selection of titles available is pretty small with only a handful of games and applications right now.

Interestingly enough, IAPs could be incorporated into your web application or game by using Javascript coding. GameCircle integration can also be available as well. In fact pretty much every service Amazon . com offers for regular Android applications and video games can be integrated into the web applications offered up on their appstore. For full details check out the large pr release below.

So what does everybody think about this? Good business strategy or may this not pick up like they think it will. If you\’re a developer, is that this something you will consider doing? Let us know within the comments below.

Website Referenced: Amazon Developer Weblog via Engadget

Amazon Appstore Now Taking HTML5 Web Apps C Which makes it Easy for Developers to achieve Millions of Kindle Fire as well as Android Customers Worldwide
HTML5 internet apps can now be found, downloaded, installed as well as used in the Amazon Appstore providing better opportunities for developers to make money

SEATTLE–(BUSINESS WIRE)–Aug. Seven, 2013– (NASDAQ: AMZN) C Amazon these days launched web app support in the Cellular App Distribution Program. Developers can now submit URLs for their HTML5 internet apps and cellular websites and have Amazon . com offer that content to millions of Kindle Fire and Amazon Appstore customers within the same, convenient way as native apps. Developers can submit and distribute mobile web content without using 3rd party software or doing any native application development, and they can take advantage of Amazon\’s In-App Purchasing API for JavaScript, which supplies them the option to construct sales of digital goods into their applications. Customers can find great new web apps within the Amazon Appstore today, including Dream Pet Link from Spil Games, as well as IGN Video Game Reviews, Information & Previews from IGN Entertainment. Developers can get started with the Amazon Mobile Application Distribution Program by going to https://developer.amazon.com/appstore.

Web developers and content publishers have historically faced numerous challenges when building, optimizing and disbursing web apps for mobile devices. Previously, third party software was required to convert mobile web content to native apps to participate in an appstore, as well as on-device debugging was a challenging as well as necessary prerequisite with regard to achieving strong performance on a large number of web runtimes. Amazon is actually removing these hurdles by providing the following advantages:

* Easy distribution through the Amazon Appstore: Developers submit URLs and metadata for their HTML5 web applications and mobile web sites directly to the Amazon Mobile App Distribution Portal. Amazon directs the mobile web content through the Amazon Appstore in order to millions of Amazon clients using Kindle Fire as well as Android devices in nearly 200 nations.

* Strong web app performance on Kindle Fire: Developers benefit from native-like experiences on Kindle Fire with a brand new, faster web of teachings, based on the open-source Chromium project. The runtime supports the newest HTML5 features and consists of standards-based extensions enabling developers to build a web app once and set up it across multiple platforms without needing platform specific changes. In addition, the new runtime includes web developer resources enabling on-device debugging on Kindle Fire.

* Great ways to make money: Amazon\’s proven In-App Purchasing API is now readily available for JavaScript. This provides web developers the ability to easily build product sales of digital goods such as subscriptions, degree upgrades, and digital currencies into their web apps, thereby allowing a friction-free checkout experience.

\”We\’ve heard from developers that creating their web apps available for mobile devices is hard because many times this means rewriting their app, which takes extra time and frequently requires third party tools,\” said Paul George, Vice President of Amazon Appstore, Games as well as Cloud Drive. \”By starting support for HTML5 internet apps in the Cellular App Distribution Program, we\’re giving web-developers the tools they need and all the benefits that native apps already enjoy in the Amazon Appstore as well as on Kindle Fire. This opens up new possibilities-starting with quicker discovery, access to tools for increased monetization, and the ability to reach new customers for higher exposure.\”

TreSensa is a game development/distribution company that maximizes games for the mobile web. \”Web apps signify one of the largest development sectors for games, so we are thrilled to see Amazon innovating in this space with the addition of web apps towards the Amazon Appstore,\” said Rob Grossberg, CEO associated with TreSensa. \”Now we are able to offer all our games to millions of Amazon customers worldwide. What\’s more, we can put into action frictionless game monetization through leveraging Amazon\’s updated Within App-Purchasing API for JavaScript. Web app support in the Amazon Appstore is a literal game-changer for both consumers and TreSensa.\”

Spil Video games is a games publisher of online and sociable games. \”Amazon\’s new web app initiative has opened up a brand new method for us to reach clients through the Amazon Appstore,\” said Erik Goossens, CEO associated with Spil Games. \”With the addition of internet apps to the Mobile App Distribution Plan, we are able to offer our games to countless customers worldwide utilizing the same discovery and start experience that native Android apps appreciate.\”

Scirra is a popular HTML5 game framework. \”We believe HTML5 is the software platform of the future,Inch said Ashley Gullen, Founder of Scirra. \”We\’re truly excited that Amazon supports HTML5 and has used the innovative as well as valuable step of utilizing state-of-the-art browser technology to allow development of web apps that are listed together with traditional \”native\” apps. It also opens the door to sophisticated HTML5-powered motors like Construct Two, and we\’re proud to be launching immediate support today.\”

IGN Entertainment is a leading supplier of game reviews, news and movies. \”Our goal is to make IGN available on all displays where people play or even read about games, therefore we\’re delighted to be launching an app on Kindle Fire,\” said Todd Northcutt, VP of Product at IGN Entertainment. \”Amazon\’s innovative approach made it an easy decision to bring IGN towards the Amazon Appstore with minimum time and development effort on our component. We\’re very excited to stand beside Amazon . com as they make the cellular app ecosystem more accessible to millions of content publishers worldwide.\”

Today\’s launch of web app support in the Amazon Appstore is the latest offering in an array of providers that make Amazon probably the most complete end-to-end ecosystem with regard to developers building, making money with and marketing their own apps and video games. These capabilities include:

* The ability for application developers to use Amazon Web Services\’ (AWS) technology system for their infrastructure requirements. Building blocks such as Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage space Service (Amazon S3), as well as Amazon DynamoDB allow developers to focus on what differentiates their app as opposed to the undifferentiated heavy lifting of facilities.

* GameCircle, which includes capabilities such as Achievements, Leaderboards, Friends as well as Whispersync for syncing video games across devices, as well as leads to better wedding with games.

* Sign in with Amazon, that allows developers to easily reduce sign-in friction for their customers, leading to higher wedding and order transformation.

* In-App Purchasing on Amazon kindle fire, Mac, PC and web-based games. This enables developers to offer virtual items in their apps as well as games while permitting their end users to merely use their Amazon accounts to make the buy.

* A/B Testing, which helps developers improve app performance with the ability to simultaneously check two different in-app experiences to determine which is more successful prior to launching to some broad audience.

* Sport Connect, which allows developers list their own virtual goods on the market on Amazon, growing discoverability of their games as well as making the purchase of digital goods as easy as well as convenient as possible for customers, leading to increased money making for developers.

* Amazon Appstore submission for submission to nearly 200 nations globally enables developers to reach millions much more of Amazon customers globally.

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